The Myths of CRM Software

in Crm-software

The beauty or the bane of Technology really depends on what side of the fence you are sitting on.

It can either be a truly liberating investment one that saves you time, money and makes your life easier and helps you get things done faster or on the other hand one that can seriously mess with your health and sanity! To truly identify the best use for a CRM you need to first understand what a CRM system is used for.

A CRM is a software application that allows and effectively manages relationships between customers, suppliers and prospects so that you can better understand them and how live deals are progressing. There are many different software vendors that develop CRM software I am sure you have heard of Microsoft Dynamics CRM, There is also Salesforce, SugarCrm, Concentrix, opencrm and a huge endless list of plenty more.

So, how do you choose the right one? Firstly you need to find out what it is that you want your CRM to do and how well it achieves that goal. The main goal of your CRM is to help and assist you build and maintain relationships. You need to fully understand what the customers' needs are and what is important to them. It is a good idea to make a note every time a customer or prospect makes an enquiry about a certain product or service; you can set up a reminder to get back to them with a response to their query and help assist them with getting more information. Another key to understanding your customers better is attributing each customer with information that can segment your contacts into groups with shared attributes that you can later characterise.

This helps you to understand and better your communications with your customers and also helps internal staff understand customers better. With regards to progress, A good CRM helps you see at what stage you are in within a sales cycle so that you can adjust your sales negotiation strategy or apply a different technique or determine opportunities that have stalled are slowing down or that have a lower probability so that you can focus your efforts elsewhere. The best way if you have the time and know how is to use free trials and start testing various CRM's and getting to use them to see how they work and which one is better or your needs. We personally use a host of various CRM software and offer a range of CRM integrations the really key is establishing which CRM software best suits your needs. For more information, drop us a line.

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Mark Stylan has 141 articles online

For more details about SugarCRM Consulting and SugarCRM Support please visit us at: SugarCRM Development UK

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The Myths of CRM Software

This article was published on 2012/06/02